City brand
A city that gives its people room to develop must also constantly strive to develop itself. This raw, unpolished quality is an important part of our image. In our communications, Enschede is represented by various brand elements that combine to improve recognition and give people a taste of the city’s industrial history, lush surroundings, enthusiasm and quality of life. Innovation, creativity and development also shine through in our communications. In Enschede, it all comes together. Although we have clear design guidelines, we also like to give creatives some space and freedom.
Coat of arms
Ons logo is veel meer dan een mooi plaatje
Our logo is much more than a pretty picture: it is a powerful wordmark and a unique visual that has represented our city as its coat of arms for centuries. In addition to its great historical significance, the city’s brand also has real meaning for our residents, as it captures the attention of everyone who sees it. We literally wear it on our sleeve.
Typography
Enschede's industrial history is reflected in our typography. We have a typeface that, in its most basic form, still has enough character to remain recognisable, becoming a perfect example of how text can define the image. Besides, the wide spacing reflects the ample space in the city.
Colour & shapes
Onze natuur kleurt de stad
Red, black and white are the colours of Enschede. As the urban heart of Twente, we wear these colours with pride. The red harks back to the city’s historic coat of arms, while the other colours are inspired by what we see around us, both in and around the city centre: ranging from flax and sandstone to meadow and heathland.
Onze natuur geeft ons vorm
As an addition to the corporate identity and counterpart to the urban feel, we use our city’s green jewels, the parks where we live and relax. We add the organic outlines of these parks to complement the look.
Images of the city
Images quite literally define your image, and this is the certainly the case for our beautiful Enschede. Our imagery reflects energy and space and embodies the excitement of life in the city. Watching on, you’ll feel as if you were already here and taking part in everything that’s happening here.
Sound of the city
Images prompt recognition, but so does sound. A city like Enschede has its very own signature. Our sound logo harks back to our past, resonates in the present, and lets you hear the future with sounds from our city, such as the spinning bobbins, the wind around the tower and the hustle & bustle of the inner city. Watch the video to hear more.
Application
It is often said that the whole is more than the sum of its parts, and in much the same way, all the elements of our corporate identity combine to create a unique look & feel. This look and feel contributes to how Enschede is experienced in communications: distinction through originality, and unity in diversity.
Working with the brand
We invite you to explore the limits of what’s possible with our visual identity. However, there are, of course, guidelines that you should adhere to in order to guarantee optimal recognition. With this in mind, we have set up a practical website in Dutch to help you find your way around. Enjoy your creative freedom and do your thing
enschedepromotie.nl/merkis your work on-brand? check it
By all promoting the same Enschede message, we can ensure even more familiarity and recognition. That's why we’ve come up with the Enschede Brand Checklist. After all, the more you know about the city's vision and message, the better you can put it to use.