The Enschede Brand Checklist!

We’re passionate about Enschede, and we’re not a bit afraid to show it. We do this with a shared vision, clear goal and brand values that fit Enschede like a glove. We are responsible for promoting the city’s brand together. We all have the freedom to use the city logo in our own way, and to apply it creatively. Together we will define Enschede.

By all promoting the same Enschede message, we can ensure even more familiarity and recognition. That's why we’ve come up with the Enschede Brand Checklist. After all, the more you know about the city's vision and message, the better you can put it to use.
For a reminder, just head here.

When you're ready, scroll down to find out whether you and your event, company or product are On Brand.

Technology, Innovation, Creativity

Technology, Innovation, Creativity (TIC): we firmly believe that Enschede occupies a unique position with regard to these three defining themes. That's why TIC is the foundation of everything we do and everything we’re good at. However, what truly sets Enschede apart is how we combine TIC with a human touch and our quintessential Enschede mentality.

If you can tick off at least one of the following, you’re well on the way to being On Brand.

Technology How do we use latest technologies to foster development? Or progress? These are questions we grapple with constantly, because we are driven by applied technology.

Innovation Quite frankly, innovation is in our blood. As born entrepreneurs and innovative talents, we have it all. We take the lead when we have to and have both small and large-scale impact. This attitude is why we are part of the Dutch breeding grounds for innovation.

Creativity We chart our own course with our innovative ideas. No one knows better than us how to unite Technology, Innovation and Culture. We’re part of the city's strong cultural and creative foundation.

Enschede is a fantastic city to do business and study, and there’s no place better to enjoy life and have a good time, either. Our Enschede mentality and human touch have no small role to play in this and are reflected in our brand values.

Brand values

Our brand values are the key (emotional) values that make Enschede what it is. As such, they define the Enschede mentality and are tangible and visible everywhere you go in the city. They also shape the way we communicate. Are you and your company, event or message in sync with the following values?

If you can tick off at least two, you’re well on your way to being On Brand.

Enterprising We work hard, seize opportunities and get things done.

Committed We’re friendly and welcoming. Enschede feels familiar and safe. Thanks to this neighbourliness, we’re involved with and interested in each other.

No-nonsense We’re down-to-earth, like to get things done and have a pragmatic attitude. In other words: no nonsense.

Resilience We’re always looking ahead, never rest on our laurels, take a proactive approach and have the ability to deal with unforeseen changes. This makes us resilient.

Goals and targets

All cities have goals, and Enschede is no exception. Why not let us know how you contribute to these goals?

We’re working on creating a clear and distinctive image for our city. What part are you playing?

Thanks to what I do, I play my part in positioning Enschede as a city of technology, innovation and creativity.

My work contributes to a vibrant (inner) city.

I’m proud of Enschede and would not hesitate to call myself an ambassador for the city.

Our city never ever stands still

Our city never ever stands still, which is why Enschede's economy has grown considerably in recent years.

What role have you played in this?

Because of what I do, I show commitment to attracting the best students, as well as experienced and young professionals alike.

My activities have created new jobs in our city.

Thanks to my endeavours, I make sure that people from other places visit our city. And when they come here, I encourage them to stay as long as possible and make them feel good about coming back again.

Enschede

Have you incorporated 'Enschede' into your brand, project name, event, hashtags or even into your organisation’s name?

Yes, of course. I’m proud to be from Enschede.

No, but I will definitely do so more actively from now on. I would love to help spread the word about Enschede.

No, we can’t, unfortunately.

Citybrand

We challenge you to find a creative way to use the city’s logo creatively in your communications, your offices, or at your event.

Yes, I do!

No, this isn't for me.

Do you apply the city logo?